I’m a UX expert, strategist, and storyteller with over a decade of experience shaping and scaling design at Amazon, Microsoft, Dell, and fast-growing startups. I specialize in building human-centered products that bridge business goals with user needs — transforming complex workflows into seamless, data-informed experiences.

At Amazon, I spearheaded design initiatives that streamlined global operations, enhanced customer service efficiency, and yielded significant business impact. Throughout my career, I’ve collaborated with cross-functional leaders to define vision, develop strategy, and inspire teams to drive innovation with purpose.

My approach blends design thinking, systems thinking, and business acumen — empowering designers to move beyond pixels and create outcomes that truly matter.